Elevate
your
life

Founder, Movement Specialist
Invest Health & Performance / CrossFit Williamsville

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For more than 20 years, I’ve helped people rebuild their bodies, reclaim their energy, and finally become the strongest, healthiest versions of themselves. My coaching career began long before I opened my gym,  forged through discipline, leadership, and the relentless pursuit of improvement during my service in the United States Army. That foundation shaped everything I teach today: clarity, consistency, accountability, and the belief that excellence is built one decision at a time.

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After the military, I dedicated my life to understanding human performance. Strength. Mobility. Fat loss. Longevity. Mindset. What actually works, and what people truly need to create lasting change.

That mission led me to create CrossFit Williamsville and later expand into Invest Health & Performance, where I coach clients locally and around the country through personalized programs that are simple, direct, and unbelievably effective.

My Coaching Philosophy

I believe transformation comes from mastering the basics, and mastering yourself.
Not extreme diets.
Not random workouts.
Not 6-week shortcuts.

Real, sustainable change comes from aligning four areas of your life:
Sleep. Eat. Move. Mindset.
(What I call the SEMM Method.)

When these four pillars line up, discipline becomes automatic, and results follow.

I coach with a blend of structure, accountability, and human connection. You’ll always know exactly what to do, why you’re doing it, and how to execute, whether you’re training beside me in person or working with me online.

Who I Work With

I coach people who are ready to take ownership of their health — beginners, busy parents, executives, former athletes, and anyone who knows they have more in them than their current habits reflect.

I specialize in:

• Strength & muscle development
• Fat loss without restriction
• Injury prevention & post-rehab coaching
• Movement quality & mobility
• Increasing energy, confidence, and consistency
• Habit and identity transformation
• Online coaching for people with limited time
• In-person private training for personalized attention

Whether you want a fully customized online plan or private sessions with hands-on coaching, the goal is the same:
Get you stronger, healthier, and performing better than you have in years.

Why My Programs Work

Because they’re built around you.

Your goals.
Your schedule.
Your limitations.
Your equipment.
Your real life.

No cookie-cutter templates.
No overwhelming diets.
No workouts that leave you feeling defeated.

Just a clear plan, weekly accountability, and coaching that adapts as your life changes.

I don’t guess.
I don’t hope.
I coach with precision.

And I care deeply about every person I work with.

Your Next Step

Whether you’re looking for high-level remote coaching, in-person private training, or a complete blueprint to rebuild your health, I’d love to talk through your goals and create the path that makes sense for you.

You deserve to feel strong, capable, and in control of your body again.
Let’s build that version of you one step, one habit, one win at a time.